When it comes to your business, we recommend taking the time to set up a personalized email for your company. While it may seem unnecessary at first, having a personalized company email is a key consideration when it comes to building out your online platform. It should be consistent with your website as well as your social media platforms.

The most recent study done by Campaign Monitor shows that the average open rate for emails is 21.5%. One way to effectively increase open rates for your emails is to utilize a custom business email instead of a generic email. A recent article from Medium.com covers a wide variety of reasons that you should consider making this change if you haven’t already.

Here are 3 ways this has benefited our team at On Your Mark Transportation.

  1. Consistency with our email name has helped with our dynamic team. As a company that employs a number of college interns, a consistent email name has allowed us to add team members each semester without confusing our clients. By providing our interns with their own email when they come on board, it keeps communication with our clients simple and straightforward. Even if they haven’t worked with a particular intern yet, they will recognize our brand name within the email and see it as key information not spam.
  2. Builds brand awareness over time. Every time an email goes out from our company, we consider it an opportunity to further build our brand. By ensuring that each email positions our company name and logo prominently we are helping to reinforce the online brand image we have worked hard to establish. In many instances, email communication is the predominant way we communicate with valued clients. Our goal is for each email to be easily recognized as ours. We do this while keeping in mind the other components of our online strategy – our website, social media pages, and YouTube account. Our goal is that through any platform online, our brand will stand out from the competition. This is accomplished by a commitment to building brand awareness through each and every piece of communication.
  3. Prioritizes online safety for our business. Using a personalized email allows for better control over settings that could risk your confidential business information. This control makes it easier to communicate secure business information, lessening the fear of someone getting into the account. This is important not only for the safety of our business but also for that of our clients.

Lastly, here’s one piece of advice before you go to purchase your new custom email. Danielle Keister, founder and industry mentor of Administrative Consultants Association, guides her email by one phrase: “people do business with people”. She recommends that one of the best things you can do is to put your name at the beginning of the email versus a title that you have, such as “admin” or “service”. This once again reinforces the idea that the email is not spam, which will result in a larger open rate and more clicks.

If you need additional assistance setting up a personalized email for your business, reach out to learn more about how our team can help.