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ON YOUR MARK TRANSPORTATION Blog
How Rising Costs Are Reshaping the Ground Transportation Industry
Inflation has reshaped nearly every corner of the American economy, and the ground transportation industry is no different. From fleet operators, public transit, school districts, or even luxury transportation services, they all face the same pressure of rising fuel prices, expensive equipment, and growing labor demands.
That strain is not just anecdotal; the data makes it clear about the pressure companies are facing. The Consumer Price Index for transportation services and goods rose from 7.1% just from April of 2025 to April of 2026, with gasoline growing over 28% year over year (Bureau of Transportation Statistics, Transportation Consumer Price Index – April 2026). Also, according to Nationwide’s 2026 Economic Trends Impacting the Auto Industry Outlook, the cost of Vehicle repair climbed over 6.2% in 2025. Taking it all into account, it becomes clear that this is a wide increase in costs that is hitting an industry that is already operating on tight margins.
The impact of this economic pressure is now showing up
Why Company Culture Matters More Than Salary for Retention
When an employee resigns, most companies assume the primary reason was money. Was the offer higher somewhere else? Should we counter? It's an understandable instinct, compensation is measurable and it's something a manager can change
Importance of Short Form Videos and How to Start for Your Business Socials
In today’s fast-paced digital world, attention spans are shorter than ever. Consumers are constantly scrolling, looking for content that is quick, engaging, and easy to consume. This is where short form video has become a
Swipe, Like, Buy: How TikTok is Rewriting the Rules of Marketing
If you have scrolled through TikTok lately, there is a good chance that your buying decisions were impacted by what you saw. Perhaps a product tucked into someone’s morning routine, made its way into your
Search Appearances vs. Impressions on LinkedIn: Why the Difference Matters
As businesses continue investing in LinkedIn as a marketing and branding platform, understanding analytics becomes more and more important. Two metrics that are often confused are Search Appearances and Impressions. While both measure visibility, they track completely different
Have You Overlooked this Critical Tool for Your Business?
As a business owner, you may find yourself a bit overwhelmed by all of the “advice” out there as to how to effectively evaluate your company. But there is one tool that has proved itself
Cloud Storage vs. Local Storage: Pros and Cons for Your Business
One question all businesses must answer is what type of storage is right for your organization. Whether you are a new small business owner setting up your internal operations system from the ground up or
Why You Procrastinate and Three Small Fixes that Actually Work
We tend to think of procrastination as a character flaw, laziness dressed up in excuses. But psychologists increasingly see it for what it actually is: an emotion-regulation problem, not a time-management one. According to researcher