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Why Company Culture Matters More Than Salary for Retention
When an employee resigns, most companies assume the primary reason was money. Was the offer higher somewhere else? Should we counter? It’s an understandable instinct, compensation is measurable and it’s something a manager can change with a signature.
It’s also, according to the research, largely the wrong question.
In 2022, MIT Sloan Management Review published one of the most cited studies on the subject. Researchers Donald Sull, Charles Sull, and Ben Zweig analyzed 34 million employee profiles alongside more than 1.4 million Glassdoor reviews to identify what predicted which companies lost people fastest during the Great Resignation. Their finding was blunt: “A toxic corporate culture is by far the strongest predictor of industry-adjusted attrition and is 10 times more important than compensation in predicting turnover.”
Ten times.
An article featured in the McKinsey Quarterly found something similar in the research and framed it as a gap in perception. Surveying both groups separately, they found employees who left prioritized relational factors: feeling valued by their manager,
Importance of Short Form Videos and How to Start for Your Business Socials
In today’s fast-paced digital world, attention spans are shorter than ever. Consumers are constantly scrolling, looking for content that is quick, engaging, and easy to consume. This is where short form video has become a
Swipe, Like, Buy: How TikTok is Rewriting the Rules of Marketing
If you have scrolled through TikTok lately, there is a good chance that your buying decisions were impacted by what you saw. Perhaps a product tucked into someone’s morning routine, made its way into your
Search Appearances vs. Impressions on LinkedIn: Why the Difference Matters
As businesses continue investing in LinkedIn as a marketing and branding platform, understanding analytics becomes more and more important. Two metrics that are often confused are Search Appearances and Impressions. While both measure visibility, they track completely different
Have You Overlooked this Critical Tool for Your Business?
As a business owner, you may find yourself a bit overwhelmed by all of the “advice” out there as to how to effectively evaluate your company. But there is one tool that has proved itself
Cloud Storage vs. Local Storage: Pros and Cons for Your Business
One question all businesses must answer is what type of storage is right for your organization. Whether you are a new small business owner setting up your internal operations system from the ground up or
Why You Procrastinate and Three Small Fixes that Actually Work
We tend to think of procrastination as a character flaw, laziness dressed up in excuses. But psychologists increasingly see it for what it actually is: an emotion-regulation problem, not a time-management one. According to researcher
The Role of Key Performance Indicators (KPIs) in Driving Marketing Success
Marketing is not just about creativity; it is about measurable results. Key Performance Indicators (KPIs) help marketers track performance, evaluate success, and make data-driven decisions that support business goals. By understanding and using KPIs, teams