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ON YOUR MARK TRANSPORTATION Blog
How to Write an Email that Doesn’t Get Deleted
Email is one of the most common ways businesses communicate with customers and prospects, but simply sending an email does not mean it will be successful. To be effective it has to earn the open, the read, and the reply. According to Statista, in the U.S. an estimated 9.8 billion emails are sent each day. So how can you stand out in all that noise?
Here we are going to dive into the five steps to creating an email that generates a response rather than simply sitting in their inbox, or worse, their deleted folder.
- The subject line is where your email earns the open. In a recent article by Brevo, an all-in-one CRM and digital marketing platform for small businesses, they point out that the subject line is one of the first things recipients see, making it the first chance to grab your audience’s attention. People typically decide whether to open an email based on the sender’s
- The subject line is where your email earns the open. In a recent article by Brevo, an all-in-one CRM and digital marketing platform for small businesses, they point out that the subject line is one of the first things recipients see, making it the first chance to grab your audience’s attention. People typically decide whether to open an email based on the sender’s
Transit Spotlight: “Free Teens Try Transit Day”
Should your company invest time and resources in a publicity campaign this year? We often find that our clients are interested in expanding their publicity efforts, but at a bit of a loss for how
Should Your Company Move to a Four-Day Workweek?
For years, the four-day work week was mostly a talking point. Supporters called it the future of work, skeptics called it wishful thinking, and neither side had much evidence to point to. That has changed.
How Rising Costs Are Reshaping the Ground Transportation Industry
Inflation has reshaped nearly every corner of the American economy, and the ground transportation industry is no different. From fleet operators, public transit, school districts, or even luxury transportation services, they all face the same
Why Company Culture Matters More Than Salary for Retention
When an employee resigns, most companies assume the primary reason was money. Was the offer higher somewhere else? Should we counter? It's an understandable instinct, compensation is measurable and it's something a manager can change
Importance of Short Form Videos and How to Start for Your Business Socials
In today’s fast-paced digital world, attention spans are shorter than ever. Consumers are constantly scrolling, looking for content that is quick, engaging, and easy to consume. This is where short form video has become a
Swipe, Like, Buy: How TikTok is Rewriting the Rules of Marketing
If you have scrolled through TikTok lately, there is a good chance that your buying decisions were impacted by what you saw. Perhaps a product tucked into someone’s morning routine, made its way into your
Search Appearances vs. Impressions on LinkedIn: Why the Difference Matters
As businesses continue investing in LinkedIn as a marketing and branding platform, understanding analytics becomes more and more important. Two metrics that are often confused are Search Appearances and Impressions. While both measure visibility, they track completely different