Email newsletters are a cost-effective method for companies to communicate with their audience, distribute information, and promote interaction. Not every email newsletter is made the same. Knowing what makes a successful email newsletter is key if you want to stand out in a crowded inbox. Given that the average person receives between 100-120 emails per day, standing out can be hard to do.

Here we’ve compiled a quick list of the most important factors to keep in mind to execute a successful email campaign. 

  1. Find the right balance for your audience. This is essential; spreading out your emails too much could cause your audience to forget about your brand. Sending out emails too frequently can increase unsubscribes and cause subscriber fatigue. The goal is to aim for a regular time that fits both the expectations of your subscribers and your content strategy. Be open to feedback from subscribers and be willing to adjust your sending rate based on their preferences and engagement patterns. Gain feedback through surveys or polls to make sure that your newsletter frequency meets their expectations. Follow key engagement metrics such as open rates, click-through rates, and unsubscribe rates to see the impact of your newsletters. 
  2. Invest time into tracking your open rate. The percentage of subscribers that open your email newsletters compared to the total number of emails delivered is known as the “open rate”. It’s an important reflection of the effectiveness of your subject lines, sender name, and content’s overall image. Engagement and conversion rates may be raised by keeping an eye on and adjusting your open rate. Optimize your open rate by testing out different send times as well as subject lines.
  3. Deliver meaningful content. The content in your newsletter is a pivotal factor that will impact your campaign’s effectiveness long term. A range of helpful data should be included, including informative segments, product updates, promotions, industry insights, and visually appealing pictures. Create content that focuses on the needs and interests of your audience. It should provide your subscribers with helpful information that is tailored to their unique interests.T he goal is to create a reputation with subscribers for providing needed content, not just cluttering an already full inbox.
  4. Ensure your content is mobile friendly. Take the time to test your email template on mobile devices as well as desktops. According to Porch Group Media, 42.3% of users will delete emails not optimized for mobile devices. In addition, a recent article from Tech Report shared that 48% of emails are opened on mobile devices. Given this information it is clear that a successful campaign must keep mobile formatting top of mind.
  5. Build your list with the mindset of quality over quantity. The success of your email newsletters also depends on having a quality mailing list. While many marketers fall into the trap that more is better, this is not necessarily true when it comes to your email marketing strategy. The goal is to build a list full of your specific target market. Offer incentives to like giveaways, discounts, or access to special material, and focus on building your list naturally. Use opt-in forms on your website, social media accounts, and events to collect leads organically. By doing this, you will find that you have a more engaged audience and a better ROI in the long term.

In summary, an effective email marketing campaign must focus on several key points. Testing out send times, content strategies, and creative ways to build your list will help you build a list that is engaged and loyal to your business. If your team needs assistance building out a comprehensive email marketing campaign, our team is excited to partner with you!