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ON YOUR MARK TRANSPORTATION Blog
The Name Matters
When it comes to your business, we recommend taking the time to set up a personalized email for your company. While it may seem unnecessary at first, having a personalized company email is a key consideration when it comes to building out your online platform. It should be consistent with your website as well as your social media platforms.
The most recent study done by Campaign Monitor shows that the average open rate for emails is 21.5%. One way to effectively increase open rates for your emails is to utilize a custom business email instead of a generic email. A recent article from Medium.com covers a wide variety of reasons that you should consider making this change if you haven’t already.
Here are 3 ways this has benefited our team at On Your Mark Transportation.
- Consistency with our email name has helped with our dynamic team. As a company that employs a number of college interns, a consistent email name has allowed us to add team members each semester without confusing our clients. By providing our interns with their own email
Mastering Email Newsletters: 5 Key Strategies for Success
Email newsletters are a cost-effective method for companies to communicate with their audience, distribute information, and promote interaction. Not every email newsletter is made the same. Knowing what makes a successful email newsletter is key
4 Tips to Achieve Exceptional Customer Service
Many companies sell buses that offer everything from theater style entertainment systems, thru central vacuum cleaners... to the ability to shop online while rolling down the road. But finding a company that offers quality service
7 Actionable Ideas to Retain Drivers
“I’ll buy a bus from you…. if you’ll drive it for me”. This owner was kidding, in an effort to illustrate the difficulty the current driver shortage has created. On occasion he has equipment idle,
Revolutionize Your Marketing Strategy: 3 Key Places to Implement QR Codes
According to a recent article from Forbes.com, 85% of adults in the U.S. use a smart phone. Given that fact utilizing QR codes in your marketing approach might be a game-changer for your business. With
Are You Making the Most of Your Online Platform?
Many companies may find themselves in a position where they have checked off all of the boxes to building their online platform. A website has been set-up, social media pages have been created, and perhaps
3 Reasons to Include QR Codes in Your Marketing Strategy
QR codes have been around for decades, and for a few years, they almost seemed to have lost their traction in the marketing toolbox. After the pandemic, QR codes have once again become a widely
How to Choose the Visual Content that is Right for Your Brand
One challenge that many companies face when it comes to marketing is providing “enough” content to stay top of mind with their audience. This content involves videos, blogs, and most importantly photos. According to Venngage,
How to Effectively Prepare for the New Year
As the new year quickly approaches, our team has pulled together a list of items for your management team to review as you move into 2024. This time of year is particularly busy for many.