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ON YOUR MARK TRANSPORTATION Blog
Conferences to Attend in 2024
What conferences should you attend in 2024? We recommend that you prioritize attending these two national events if you work in the transportation industry. Each event offers participants a place to connect with others, learn
Do You Really Understand Your Customer?
Investing in market research is a key factor that will drive the success of your company. According to a recent article on Forbes.com, companies that embrace a customer-centric approach are 60% more profitable than companies
Is Your Team Prepared?
As your company prepares for 2024, it is critical to take time to review your Safety and Security Plan. It can be easy to assume that your employees know what to do in the event
How to Utilize Videos on Social Media
The human brain processes visuals 60,000 times faster than text, making video marketing a powerful way to improve engagement with followers. Increasing engagement will increase brand awareness and keep you front of mind with consumers.
Does Event Marketing Really Matter?
For those in the transportation industry, attending conferences and trade shows allows you to engage with a large segment of your customer base at once. It is a key strategy that should be included in
Should You Invest in a Pre-DOT Audit?
One service that On Your Mark Transportation provides to companies within the transportation industry is a Pre-DOT Audit. Investing in this essential service will save your company money in the long term. It can feel
Why You Need to Create an Elevator Pitch
Have you ever taken an elevator? Imagine how quickly it takes you between floors. In the business world it’s important to craft an “elevator pitch” for your company. The time for an elevator pitch is
The Importance of Music in Advertising
According to a study conducted by North et al. (2004), brands that are clearly defined by a given type of music are 96% easier to remember for consumers than those which use no sound of