Managing your online content can feel like a daunting task. It doesn’t have to be! We have highlighted four helpful tools that you can utilize to make managing your platform easier.

  1. A project management tool such as Asana will boost your team’s overall productivity and increase collaboration. Within this tool, you can set up workflows, assign tasks to individual team members, track progress, and streamline document sharing within the group. Asana allows documents to be uploaded and shared within the task itself ensuring everyone has quick and easy access to assets needed to complete their aspect of the project.For many small businesses and marketing teams, managing their online platforms requires the collaboration of many team members, both employees and freelancers. By utilizing Asana, you can easily create schedules to ensure that each task is completed on time. As the project manager you will be able to quickly assess the status of the project and address any issues that may need to be fixed to maximize efficiency.
  2. A robust social media campaign requires the use of multiple social channels. A social media management system such as Hootesuite, Buffer, or Sprout Social will allow your team to manage every channel in one easy to use dashboard. The systems allow you to schedule posts as well as analyze performance.There are a variety of social media management systems that each have slightly different features and price points. They all will allow your team to quickly and efficiently manage your social media accounts and increase visibility within the team.
  3. While it is important to use social media to expand your reach to your target market, keep in mind that those are platforms you don’t own. In other words, use them to build a relationship with your customers and funnel them to sign up for your email or newsletter subscriber list. Maintaining an engaging email strategy is key to keeping your audience aware of the latest news and products from your company.MailChimp is an email management system that allows you to easily manage your email subscribers, schedule emails, track results, and optimize messaging as you go. You can also segment your subscribers so that you can customize content for each group within the list.
  4. For many marketing teams, Canva is an easy-to-use design tool that works well for creating images for social media, eblasts and more. It comes with templates that can be easily customized to fit your company’s branding. A great way to easily and quickly create content within your team.

Utilizing these tools can help you manage your online marketing strategy efficiently! However, you can always reach out to our Marketing Team here at On Your Mark Transportation for more information! www.OnYourMarkTransportation.com or 615-669-0107!