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ON YOUR MARK TRANSPORTATION Blog
Retraining for Retainment: An Expense or An Investment
“You can’t fix what you don’t know is broken.” - Mark Szyperski Many employers view retraining as an expense that should be weighed against others. An article by Lorman even states that “74% of employees
How Big Should Your Fleet Be?
“To Be, or Not to Be...” is not the question. “How big should my fleet be?” is far more relevant to profitability in our business. Someone once said that he’d never seen any other industry
Keep Your Marketing On the Move
Transportation companies are always coming up with new and creative ways to reach their target audience. To achieve growth in a crowded market, companies must prioritize their customers. What is most important to them? How
Nurturing Connections: The Power of Relationship Marketing
In the dynamic world of business, the pursuit of new customers often takes center stage. Yet, amidst the whirlwind of acquisition, there exists a strategy that resonates deeply with me: Relationship Marketing. A recent article
The Name Matters
When it comes to your business, we recommend taking the time to set up a personalized email for your company. While it may seem unnecessary at first, having a personalized company email is a key
Mastering Email Newsletters: 5 Key Strategies for Success
Email newsletters are a cost-effective method for companies to communicate with their audience, distribute information, and promote interaction. Not every email newsletter is made the same. Knowing what makes a successful email newsletter is key
4 Tips to Achieve Exceptional Customer Service
Many companies sell buses that offer everything from theater style entertainment systems, thru central vacuum cleaners... to the ability to shop online while rolling down the road. But finding a company that offers quality service
7 Actionable Ideas to Retain Drivers
“I’ll buy a bus from you…. if you’ll drive it for me”. This owner was kidding, in an effort to illustrate the difficulty the current driver shortage has created. On occasion he has equipment idle,