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ON YOUR MARK TRANSPORTATION Blog
Are Hashtags Still Relevant?
Are hashtags a thing of the past or are they still relevant for businesses today?
Hashtags first took social media by storm in 2007. Chris Messina, a social media expert, first came up with the idea to use a hashtag (pound sign) to group together conversations on Twitter (now known as X). In 2009, Twitter officially introduced hashtags into their platform. This made hashtags clickable and searchable. From this point on it was a snowball effect across all social media platforms. In 2011 Instagram started using them for discoverability, followed by Facebook in 2013.
Hashtags became essential for boosting movements or bringing awareness to a topic. Many people use hashtags to start group conversations while social media algorithms use hashtags to show you content you might be interested in.
Businesses have found that hashtags are a useful way to boost their brand presence online. Here are three ways that hashtags can help your online marketing.
- Hashtags improve visibility, engagement, and brand identity. As social media has evolved, marketers have found that
Riding Into Sustainability: A small choice that makes a big difference
As global emissions rise, the urgency to balance economic, environmental, and social systems grows ever more critical. Sustainability is no longer an option. It's a necessity for the health of our planet and future generations.
The Importance of Multilingual Emergency Training in the Workplace
Is your company prepared for an emergency? It is essential for companies to ensure all employees know how to respond in emergencies. This requires thoughtful planning and an investment into safety training for your team.
The Long-Term Effects of Hybrid Work: Where are we now?
Should you offer your employees the opportunity for a hybrid work schedule? Is it time to go fully remote? Or should you bring everyone back to the office? Many companies find themselves still debating whether
A Quick Guide for Developing Engaging Presentations
One scenario our clients often express frustration in, is how to get started on a presentation? They know the importance of creating an engaging and interactive presentation; yet, find themselves “stuck” when they begin to
Is Your Presentation Engaging?
Have you ever given a presentation that felt like you were talking to an empty room? That no one in the audience was really invested in what you had to say? We've all been there.
What is Substack and is it right for your brand?
Substack has recently emerged as an influential digital platform for writers. In fact, according to a recent article from PR Daily, Substack has over 35 million subscribers. Of those readers, 3 million are paid subscribers.
What is a CMAQ Grant?
Imagine having the ability to reduce the traffic you just sat in for an hour after getting off work. Maybe you wish there was a bike lane on your way to school so you could
Understanding the CMAQ Program
Understanding the various grants programs available can be an overwhelming task. Our goal at On Your Mark Transportation is to help simplify what options are available and provide you a quick, concise overview of the