Is Your Website Security Up-to-Date?
You’ve created a website for your business that you are excited about. Your team has invested time and budget to create a site that connects with your customers and enhances your company’s brand image online. But what’s next? How often should you update the site? What steps should your team follow to ensure your site’s security is up to date?
The truth is that websites should never be left untouched. We recommend that your team set up a schedule to review the sites content and ensure that it is kept current, from images to current deals and promotions. Customers rarely have patience for websites that don’t provide them with the latest information regarding your company. But it doesn’t stop there. It is essential to perform simple security updates on your website at least quarterly to protect both customer data and your own.
Here are five reasons it is critical to keep your WordPress site up to date.
- Enhance Security. Regular updates to WordPress, along with its plugins and themes, play a crucial role in boosting your website’s security. These updates address vulnerabilities and fortify your defenses against potential attacks. To minimize the risk of your website being hacked or otherwise compromised, it’s imperative to update WordPress, plugins, and themes regularly for security purposes.
- Resolve Bugs. New versions of WordPress, plugins, and themes are frequently released to introduce new features and improvements. In a quickly changing digital marketplace this is key to keeping your site from becoming out-of-date. However, these updates can sometimes come with their own glitches. Updating the software rectifies those bugs, ensuring your website operates smoothly and efficiently.
- Improve Features and Functionality. Keeping your software updated allows you to benefit from new features and enhancements that elevate your site’s functionality. For the best performance, always make sure to install the latest versions of WordPress, plugins, or themes.
- Boost Speed. Regularly updating WordPress and its components can significantly enhance your site’s performance. New versions often include optimizations that improve loading speeds.
- SEO. New updates frequently come with features that enhance site speed, a vital element for SEO. Faster page loading times help reduce bounce rates and keep visitors engaged, so staying updated is essential for peak performance.
Your website is the digital face of your company. In many cases, how your site operates will impact whether or not customers engage with your company. If you’re unsure about the status of your site, don’t hesitate to consult your webmaster or reach out to us! We’re here to help you with a security check as well!
10 easy ways to update your website during COVID-19.
We understand that now, more than ever, businesses are looking for ways to increase revenue. Spending extra money is something many small businesses are trying to avoid. But did you know that updating your website is a simple way to draw more attention to your business without spending lots of money?
We spoke with our web designer, Letha Edwards, of bigmeankitty.com for some simple-to-follow tips. Here’s what she had to say:
First and foremost, review your site.
We know you’ve probably looked at your own site a million times, but that means it’s easy to overlook the small stuff. Take your time and read every line and headline of your site to be sure it makes sense and is grammatically correct.
“You want the visitor to have the best experience they can have when visiting your site, and readability is one of those experiences,” Letha said. “That means checking all navigation and page links, too.”
Make sure the date in your footer is 2020.
Today’s consumers are internet savvy. When footer dates are out of date, visitors to your site will likely notice. A current date gives the visitor a sense that you are keeping your site up-to-date and reviewing it regularly. Some dates are written 2017-2020, showing the date when the site went live followed by the current year, Letha explained.
Update your images.
Replace out-of-date images on your site, especially on the home page. Consider putting recent images of staff members, drivers and business owners on your page. Visitors like to see the people who make your company work.
Test your website on all browsers and devices.
Did you know that more than 50% of users browse the internet on their phones rather than on their desktop computers?
That means your site needs to be easy to read on phones and tablets, as well as computers. Responsive sites automatically adjust and adapt to any device’s screen size, Letha explained.
When your site isn’t responsive on a cell phone, potential customers may get frustrated.
“If one thing is key, it’s serving the client,” Letha said. “You want them to have the best experience they possibly can.”
Update contact information where necessary.
There is nothing more frustrating to a customer than having a wrong phone number or email address listed. Update equipment listings and company services, too.
Make sure your site is secure.
Be sure you have an SSL certificate for your site. You’ll see a small lock immediately before the address in your browser, Letha explained.
“This lets the visitor know you have safeguards in place on your site,” she said. “The words ‘not secure’ are not inviting to consumers.”
Every time a user enters information into your site, SSL makes sure it can securely travel from their browser to your web server.
And secure sites get more play with Google’s search algorithm. You want to be high up on the list.
Consider sending a newsletter or email blast to your customers.
Current and former customers want to know that you’re open for business during COVID-19. They want to know what safety precautions you are taking. They want all the information they can get to make informed decisions about their travel. Newsletters are a great way to get that message out.
Moreover, newsletters can inform customers about anything else you have going on. Maybe you’re running a new special each month. Maybe you’ve added destination options. Utilize newsletters and email to get that message out.
Write a blog to keep content fresh.
“Content is king,” Letha said.
New content tells Google and other search engines that your site is current and relevant.
“The average person out there is looking for information online, so the more information you put on your site relevant to your industry, the more weight Google is going to give the site.”
Blogging is also a way to offer different points of views to your customers. Consider having multiple people from your company write blogs, Letha suggests. From the business owners to the drivers, everyone has their own perspective and may connect with customers in different ways.
Don’t forget video.
Letha suggests creating a 30 second video to let your customers know you are open and that you care about their safety and the safety of your employees.
Explain to your customers what you are doing to ensure their wellbeing, and thank them for choosing your company and services.
Place the video near the top of your homepage to let people know you’re ready to serve them.
You might also consider creating a YouTube channel. You can place the video there and use the embed code from YouTube to place it on your homepage. Your contact page is another good place to post this video.
Behind Google, YouTube is the second largest search engine in the world. And many younger clients appreciate watching a video rather than reading an article or blog post. Make sure you are connecting with your entire audience by including both written and visual content. Both give you more credibility, Letha said.
Add a COVID page to your main navigation.
The page could be called “Reopening FAQ” and content there could include a list of questions and answers regarding the reopening of your businesses. This shouldn’t be too hard to come up with. Ask your staff what kinds of questions they are receiving from callers.
By Letha Edwards and Amy Nixon. Video Overview by Sydney Brashear.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]