You’ve created a website for your business that you are excited about. Your team has invested time and budget to create a site that connects with your customers and enhances your company’s brand image online. But what’s next? How often should you update the site? What steps should your team follow to ensure your site’s security is up to date?

The truth is that websites should never be left untouched. We recommend that your team set up a schedule to review the sites content and ensure that it is kept current, from images to current deals and promotions. Customers rarely have patience for websites that don’t provide them with the latest information regarding your company. But it doesn’t stop there. It is essential to perform simple security updates on your website at least quarterly to protect both customer data and your own.

Here are five reasons it is critical to keep your WordPress site up to date.

  1. Enhance Security. Regular updates to WordPress, along with its plugins and themes, play a crucial role in boosting your website’s security. These updates address vulnerabilities and fortify your defenses against potential attacks. To minimize the risk of your website being hacked or otherwise compromised, it’s imperative to update WordPress, plugins, and themes regularly for security purposes.
  2. Resolve Bugs. New versions of WordPress, plugins, and themes are frequently released to introduce new features and improvements. In a quickly changing digital marketplace this is key to keeping your site from becoming out-of-date. However, these updates can sometimes come with their own glitches. Updating the software rectifies those bugs, ensuring your website operates smoothly and efficiently.
  3. Improve Features and Functionality. Keeping your software updated allows you to benefit from new features and enhancements that elevate your site’s functionality. For the best performance, always make sure to install the latest versions of WordPress, plugins, or themes.
  4. Boost Speed. Regularly updating WordPress and its components can significantly enhance your site’s performance. New versions often include optimizations that improve loading speeds.
  5. SEO. New updates frequently come with features that enhance site speed, a vital element for SEO. Faster page loading times help reduce bounce rates and keep visitors engaged, so staying updated is essential for peak performance.

Your website is the digital face of your company. In many cases, how your site operates will impact whether or not customers engage with your company. If you’re unsure about the status of your site, don’t hesitate to consult your webmaster or reach out to us! We’re here to help you with a security check as well!