According to a recent article from Forbes.com, 85% of adults in the U.S. use a smart phone. Given that fact utilizing QR codes in your marketing approach might be a game-changer for your business. With the help of these QR codes, your consumers will have a unique and engaging experience that connects the real and virtual world. Here are 3 ideas to incorporate QR codes into your marketing strategy today.
- Add Unique QR codes to Printed Marketing Collateral.
Including QR codes in printed materials like business cards, posters, and brochures enables potential customers to access additional information quickly and seamlessly. QR codes offer your audience a direct way to interact with your brand online, whether it’s through a link to a landing page, promotional offer, or product video.
- Add QR codes to Vehicles.
Use QR codes on your vehicle wraps to turn your company cars into mobile marketing stations. These QR codes may provide access to product catalogs, promotional videos, or even special offers. With this dynamic strategy, you can engage potential customers with your brand while they’re on the road and transform your company’s vehicles into moving advertisements.
- Incorporate QR codes into your Event Marketing Strategy.
Whether you’re organizing a conference, trade expo, or community gathering, QR codes will greatly boost your marketing efforts. Embed QR codes to link attendees to speaker bios, event schedules, and unique online content on banners, tickets, and promotional materials for the event. This strategy improves participation, simplifies information exchange, and makes post-event follow-up easier.
Using QR codes intelligently throughout these touchpoints provides useful information and insights into consumer behavior. Remember that producing engaging content that enhances the user experience is essential to the success of QR code marketing. Including QR codes in your marketing strategy is a progressive move that can help your company stand out in the crowded market.
How will you incorporate QR codes into your marketing strategy this year? If you need assistance brainstorming unique and effective ways to use QR codes for your business, reach out to us today.
