We all know the importance of social media and the Internet when it comes to running a successful business.
But knowing this and truly understanding how to use these avenues to promote and market your business are two very different things.
Did you know that a website that does not add new content on a regular basis will typically not appear high up on search platforms? Or that without a knowledge of SEO, or search engine optimization, your posts might get lost in a sea of other content online?
For your business to be most successful, it is vital to keep your content fresh and engaging, to make sure that content is easily searchable, and maybe most importantly, to understand what your customers are searching for in the first place.
So where should you begin?
First, make sure that you have a secure website that’s both desktop and mobile friendly. In order for search engines to recognize your site and give it a higher ranking in search, it needs to be user friendly.
Your website should have a variety of content, including photos, a description of who you are and what you offer, and a space for posts (like a blog) that you can share on social media to help promote your business.
Next, make sure you have a presence on social media, including Facebook, Instagram, Twitter and LinkedIn. This will help ensure you have a larger footprint online. Post often – but not too much. You don’t want to bombard your customers, but you want them to keep you top of mind. Take advantage of these platforms’ analytics to determine what time of day your posts are most successful and gear your posts toward those times.
Make sure to cross promote your website in your social media posts and utilize repetitive hashtags to establish your brand.
If all of this seems overwhelming, start small. Remember to post new content often on your website and try to post on social media at least a couple of times a week, linking back to your website, in order to keep your audience engaged. Of course, you can always contact us at On Your Mark Transportation, LLC to keep your content fresh, write your blog posts, add video to your website and social media, and have us keep your social media up to date with all of your happenings. Contact us a 615-669-0107!
