Social Media has proven to be an effective way to expand your audience and reach your target market. But how are the most successful brands leveraging social media to stand out from their competition?

A unique and creative online voice is key to differentiating your messaging from other brands.

Below, you will find 4 effective ways to utilize social media for your business!

  1. Try out different social media platforms. While many traditional brands choose websites like Facebook or occasionally Instagram, there could be a success in untapped markets by trying out a new social media.

For example, Wendy’s went from Twitter to TikTok using their hilarious online persona directly relating to Gen Z’s “savage” behavior and putting down other fast food burger chains. Be willing to experiment using additional platforms your desired customer could often use, such as TikTok, Reddit, YikYak, Snapchat, or YouTube.

2. Consider hiring industry-relevant influencers. Influencers are a fantastic way to reach your target customer directly! As you evaluate which influencer is the best fit for your brand, consider the type of content that they regularly publish. Does your message relate?

Influencers can be impactful across multiple social media platforms. When chosen correctly, they can be an effective way to expand your reach online.

3. Have fun building relationships with your customers. Social media can be a powerful tool to create meaningful connections with your customers.

Create videos and photos with your actual employees having fun at work, using the product, etc. Consumers relate to this type of content because it’s more engaging and relevant.

4. Implement a Blog or Vlog based on your goals and company. Storytelling is an instant and impactful way to connect with your customers. Creating Blog/Vlog style media can extend your brand’s message through the content, is easily digested by your audience, and can lead to better customer relationships.

Try these tips to improve your brand influence across social media platforms today! Are there any other unique tips on utilizing social media we missed? Comment below!