Have you ever taken an elevator? Imagine how quickly it takes you between floors. In the business world it’s important to craft an “elevator pitch” for your company. The time for an elevator pitch is no more than 2 minutes, ideally about 20-30 seconds. So why is the elevator pitch important? According to recent studies, a first impression is formed in just 7 seconds. In marketing and sales scenarios, this means you need to be intentional with how you introduce yourself and your company. 

Elevator speeches have become very popular to grab people’s attention in 20-30 seconds by giving concise and punchy answers. It can range from fundamental questions like “What do you do?” or more specific questions like “What do you sell?” To craft a successful elevator pitch consider the needs of the target market and understand your objectives, what you want to achieve with your elevator speech.

Once you understand its capabilities, limitations, and advantages, you’ll be ready to create a successful elevator pitch. 

First, clearly define what you are selling.

The more information you have about your company, the better the elevator pitch can be. Start by brainstorming all of the key information about your company or product. Narrow this down to the information that is most critical to your customer. Focus on what differentiates you from the competition.

Second, talk about solutions.

It is important to listen to your customers about what they are concerned about. Staying customer focused will enable you to provide them the solution they want to hear. They are more likely to remember your company if you are able to quickly convey that you can solve a problem for them.

Tips:

  • Adapt your presentation to the event you will be attending.
  • Think about all the questions you might be asked to give a quick answer.
  • Practice.
  • Ask a question to interact with the other person.
  • Follow up, use email or LinkedIn to follow up, and thank them for talking to you and find a way to continue the conversation.

You and your Associates need to learn your own “Elevator Pitch” to be able to repeat it at any time to do a quick presentation of your business!