Transportation companies are always coming up with new and creative ways to reach their target audience. To achieve growth in a crowded market, companies must prioritize their customers. What is most important to them? How can they be best reached? And how can they stay top of mind, ahead of competitors? Bland billboards as the main form of transportation advertising are a thing of the distant past. Companies in the field of transportation are using a range of online tools to communicate with customers in more engaging and effective ways.

The power of digital advertising lies in the ability to accurately target specific demographics and connect directly with them. In the past, advertisers had to rely on primarily mass marketing techniques. Print ads and radio ads that didn’t allow them to drill down to their specific target demographic. With technology advancing at a rapid pace, advertisers now have the ability to target consumers based on an endless array of factors. Drilling down by age, gender, interests, likes, behavior online, location and more. 

In fact, some may feel overwhelmed by the seemingly endless options. The important thing to keep in mind is that you can test out a variety of ads and optimize as you go along. Here are 3 quick tips to make the most of your online advertising. 

    1. Keep location top of mind. For many transportation companies, location is a key factor for their business. With online advertising, your company has the ability to target people in particular places, such as major commuter areas or key transportation hubs through geotargeting.
    2. Test different types of ads to see which performs best. Digital advertising also makes it possible to create interactive and dynamic content that pulls consumers in and drives them to take action. Consider testing video ads, still image ads, and specific promotional offers to see which type of ad drives the best results. In many cases, running multiple ads at once, provides you with the opportunity to optimize your campaign as you go. This knowledge is incredibly valuable for your company to use as you move forward with each campaign.
    3. Keep learning! Digital advertising is an exciting opportunity for your company. It allows you to continually learn new information about your customer and use that to better connect with them moving forward. As your company grows, take advantage of attending conferences and seminars to learn more about the latest advancements in digital advertising. This knowledge will help you maintain a competitive edge and stand out among competitors. Marketing is a field that requires a love of learning as each year new platforms emerge, more analytics are available, and unique ad experiences continue to develop.

In summary, innovative advertising in the transportation industry has evolved from outdated billboards to interactive online platforms. By using digital media, transportation businesses may create unique and lasting advertisements that advance their brand. If your company needs assistance in developing your online marketing strategy or perhaps you are looking for fresh ideas to reach new customers, we would love to partner with you! Reach out today to learn more about how our team can help.