As the new year quickly approaches, our team has pulled together a list of items for your management team to review as you move into 2024. This time of year is particularly busy for many. Yet, it is important to be intentional and set aside time to review what worked well for you company over the past year and what you hope to improve upon moving forward.
Depending upon the size of your business, you can conduct the review in a number of ways. For some companies, the most efficient way to move forward will be to assign different members of your team each area to review. Following that, a meeting with the management team as a whole to discuss the results and brainstorm strategies for improvement will help to provide your team with actionable items to carry into the new year. Other companies may find that it is more helpful to bring in an outside perspective to analyze the past year’s performance to find new and innovative ways to grow. Either way, prioritize investing in an end of the year review.
Here is a quick list to get your team started.
- Review the employee onboarding and training process. What is your current strategy to ensure new team members are fully equipped to perform the job to the best of their ability? Take the time to meet with each employee hired in 2023. Ask what you could have done to improve their onboarding experience. What worked well? What could be added to the current process? An efficient onboarding process is key to building a team that is engaged and loyal to your company.
In addition, meet with veteran employees from each area of your business. What do they need to be able to perform their job more efficiently? Is there any additional training or classes that they need to grow in their role? Consider their responses and adjust your continuing education program accordingly.
2. Perform a website audit. Invest time to review your current website. Is it dated? Are there ways to make it more engaging or easier to navigate? Assign a member of your team to review the analytics for your site. Where is your web traffic coming from? How long do visitors stay on the site? Is your web traffic converting to sales?
By understanding what is performing best on your website, you can create an intentional online strategy to improve performance moving forward. A thorough web-audit will also review competitors’ websites in order to ensure that your company’s online presence outperforms competitors.
3. Analyze all marketing efforts from the past year. It is critical to look back and determine what marketing initiatives performed the best. This review should include a thorough analysis of all social media ads and strategies, email campaigns, print, and radio ads. Were you able to effectively track each campaign? If not, how could you better track the ROI of each initiative moving forward? As you review the results, prioritize how you will spend your marketing budget for 2024. Keep in mind any new areas to reach customers that you might not have tried in the past
This is certainly not an exhaustive list. Rather, we hope it provides you with a starting place that you can work from to develop an intentional plan to perform your own strategic review. An effective end-of-the-year review requires an investment of time from your team, but it is a critical step to ensuring that your company is set up for success in the new year. If you need assistance with this process, reach out to On Your Mark Transportation for more information as to how we can come alongside your team.
