Does Event Marketing Really Matter?
For those in the transportation industry, attending conferences and trade shows allows you to engage with a large segment of your customer base at once. It is a key strategy
Why You Need to Create an Elevator Pitch
Have you ever taken an elevator? Imagine how quickly it takes you between floors. In the business world it’s important to craft an “elevator pitch” for your company. The time
The Importance of Music in Advertising
According to a study conducted by North et al. (2004), brands that are clearly defined by a given type of music are 96% easier to remember for consumers than those
Why Your Motorcoach Company Needs a Blog
Blogs have become a vital component of websites in today’s digital era. While they require an investment in time, blogs have proven to be an effective strategy to drive growth
4 Ways to Grow Your Business’s Brand Recognition
Brand recognition is a crucial element that will drive success for your business. In fact, according to fitsmallbusiness.com “Branding consistency can increase revenue by 20%”. Create a recognizable brand to
4 Effective Ways to Utilize Social Media
Social Media has proven to be an effective way to expand your audience and reach your target market. But how are the most successful brands leveraging social media to stand
3 Tips to Understanding Customer Retention
The majority of companies say that retaining a customer is less expensive than acquiring a new one. Customer retention is a critical sales cycle factor that you should track! Customer
5 Key Strategies to Utilize Hashtags
Hashtags have been ruling social media sites since 2007 and are a fine form of modern-world communication! Brands use keyworded hashtags across their online presence to optimize their potential reach.
5 Facts to Connect with Gen Z Buyers
Did you know that when surveyed, 67% of Gen Zers said they were more likely to buy from a brand that asked for their input on marketing or product decisions?
How Chambers are coming out on top post-pandemic
I don’t think anyone would argue that the pandemic was bad for business – both locally and globally. But as businesses are working to rebuild, restructure and recreate their practices