3 Reasons to Include QR Codes in Your Marketing Strategy
QR codes have been around for decades, and for a few years, they almost seemed to have lost their traction in the marketing toolbox. After the pandemic, QR codes have
How to Choose the Visual Content that is Right for Your Brand
One challenge that many companies face when it comes to marketing is providing “enough” content to stay top of mind with their audience. This content involves videos, blogs, and most
Do You Really Understand Your Customer?
Investing in market research is a key factor that will drive the success of your company. According to a recent article on Forbes.com, companies that embrace a customer-centric approach are
How to Utilize Videos on Social Media
The human brain processes visuals 60,000 times faster than text, making video marketing a powerful way to improve engagement with followers. Increasing engagement will increase brand awareness and keep you
Does Event Marketing Really Matter?
For those in the transportation industry, attending conferences and trade shows allows you to engage with a large segment of your customer base at once. It is a key strategy
Why You Need to Create an Elevator Pitch
Have you ever taken an elevator? Imagine how quickly it takes you between floors. In the business world it’s important to craft an “elevator pitch” for your company. The time
The Importance of Music in Advertising
According to a study conducted by North et al. (2004), brands that are clearly defined by a given type of music are 96% easier to remember for consumers than those
Why Your Motorcoach Company Needs a Blog
Blogs have become a vital component of websites in today’s digital era. While they require an investment in time, blogs have proven to be an effective strategy to drive growth
4 Ways to Grow Your Business’s Brand Recognition
Brand recognition is a crucial element that will drive success for your business. In fact, according to fitsmallbusiness.com “Branding consistency can increase revenue by 20%”. Create a recognizable brand to
4 Effective Ways to Utilize Social Media
Social Media has proven to be an effective way to expand your audience and reach your target market. But how are the most successful brands leveraging social media to stand