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ON YOUR MARK TRANSPORTATION Blog
Understanding the Difference in Reach vs. Impressions on LinkedIn
We often get questions from our clients about how to effectively track their efforts on various social media platforms such as LinkedIn. After all, if you have put in the time and effort to create a content strategy, it’s important to know what content is performing best so that you can optimize it moving forward.
Here we break down the key metrics used to evaluate your presence on LinkedIn.
- Reach is the number of individual accounts who view your post. This does not count multiple views per account, only the number of separate accounts that view a post. As you post, it is important to pay attention to the day of the week and time of day for the various posts to see when your audience reach is the highest.
- Impressions refers to the number of total times that your content has been displayed on someone’s feed, regardless of whether the viewer clicked on it or not. In other words, the same viewer could see your post multiple times. This would increase the number of impressions when compared to the reach
Retraining for Retainment: An Expense or An Investment
“You can’t fix what you don’t know is broken.” - Mark Szyperski Many employers view retraining as an expense that should be weighed against others. An article by Lorman even states that “74% of employees
How Big Should Your Fleet Be?
“To Be, or Not to Be...” is not the question. “How big should my fleet be?” is far more relevant to profitability in our business. Someone once said that he’d never seen any other industry
Keep Your Marketing On the Move
Transportation companies are always coming up with new and creative ways to reach their target audience. To achieve growth in a crowded market, companies must prioritize their customers. What is most important to them? How
Nurturing Connections: The Power of Relationship Marketing
In the dynamic world of business, the pursuit of new customers often takes center stage. Yet, amidst the whirlwind of acquisition, there exists a strategy that resonates deeply with me: Relationship Marketing. A recent article
The Name Matters
When it comes to your business, we recommend taking the time to set up a personalized email for your company. While it may seem unnecessary at first, having a personalized company email is a key
Mastering Email Newsletters: 5 Key Strategies for Success
Email newsletters are a cost-effective method for companies to communicate with their audience, distribute information, and promote interaction. Not every email newsletter is made the same. Knowing what makes a successful email newsletter is key
4 Tips to Achieve Exceptional Customer Service
Many companies sell buses that offer everything from theater style entertainment systems, thru central vacuum cleaners... to the ability to shop online while rolling down the road. But finding a company that offers quality service
7 Actionable Ideas to Retain Drivers
“I’ll buy a bus from you…. if you’ll drive it for me”. This owner was kidding, in an effort to illustrate the difficulty the current driver shortage has created. On occasion he has equipment idle,