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ON YOUR MARK TRANSPORTATION Blog
Should your business leverage the power of podcasts?
Should your business leverage the power of podcasts? Many companies find themselves asking if investing in a podcast is an effective use of their time and resources. According to Backlinko there are 546 million worldwide podcast listeners. With over 6 million podcasts to listen to, there is an endless variety of topics and discussions happening. In the U.S. alone, about 47% of the population over the age of 12 listens to a podcast at least one time per month. Those numbers are certainly worth considering.
Here are four ways your company can incorporate podcasts into your overall strategy for 2025.
- Podcasts offer many marketing benefits. They offer the chance to engage with customers in a meaningful way. When you have people from your company sit down and talk about the details of the brand, it draws people in and establishes stronger relationships. People want to know the behind the scenes of a company as well as what knowledge the business can share.
If you are
Understanding the Difference in Reach vs. Impressions on LinkedIn
We often get questions from our clients about how to effectively track their efforts on various social media platforms such as LinkedIn. After all, if you have put in the time and effort to create
3 Ideas to Expand Your Sales Strategy
It sounded like a catastrophe of biblical proportions… a woman in the hotel parking lot was wailing that someone had broken into her SmartCar and stolen her GPS. Her biggest concern wasn’t the cost of
Keep Your Team Running On Time
A driver for GBB (Great Big Busline) decides to start his own charter service. This entrepreneurial soul figures that he can hold his costs down by using GBB’s buses, simply picking one up off the
How to Effectively Manage Your Team While On the Road
“Teaching moments” are most effective when done in real-time. Historically, in the transportation industry, the group of employees who had the most responsibility, and could put your company and lives at risk, had no supervision
The Importance of Sleep and Driver Safety
It was ironic, nearing the end of a 14-hour work day, and I was invited to a lecture on… Sleep Deprivation. The Australian Triple Trailer Truck Driver-turned expert was so engaging, and informative, that not
Is Your Website Security Up-to-Date?
You’ve created a website for your business that you are excited about. Your team has invested time and budget to create a site that connects with your customers and enhances your company’s brand image online.
Safety Systems to Review with Your Team
We were cruising down historic old Route 66 between Chicago and St. Louis on a summer night in 1969. The old Brill was doing 60 MPH (her personal best), when the gentleman who was training
How to Keep Your Employees on Top of Technology
Keeping up with the ever-changing technological world of today requires an investment in time and resources that will undoubtedly pay off in the long-term. Continuing education and training will enable you and your employees to