In the business world the number one way we communicate is through email. According to Farjad Taheer, an author at Optinmonster stated, “Over 4.48 billion people use email as their primary way of communicating for business purposes. The use of email is projected to grow to 4.85 billion by 2027.” This number will only continue to grow as we become more reliant on technology. 

People today need to know how to make their emails effective, powerful, and attention-grabbing. Everyone’s emails are flooded with junk, and you do not want to be overlooked. Our goal is to help you improve your engagement statistics. According to MailerLite, on average the open rate for across industries is 22% to 60%. You can improve your email open rates with these three strategies.

  • Focus on concise communication. Keeping your email concise and to the point will enhance your open rate. Business associates receive hundreds of emails in one day. A tightly written email will have a better rate of engagement from everyone. 
  • Develop a strong subject line. Having a strong subject line means summarizing the contents of the email in six to ten words. Using action words can also promote engagement from the recipient much quicker. Examples of strong subject lines might include, “Project Update: Deadline Moved to March 15th” or “New Marketing Proposal: Requesting Feedback”. Optinmonster states, “Nearly 47% of email recipients decide whether to open an email just by looking at the subject line.” 
  • Use clear and effective formatting. Make your emails easy to understand by utilizing short paragraphs (2-3 sentences per paragraph), bullet points to highlight importance, and bold or italics for emphasis. This will grab the recipient’s attention and push the important information to the front of their mind. Effective formatting will also make the email efficient to read and engage with.

 

The ability to create effective emails will increase your engagement rate. The business world is operating at an all-time high and you want your communication outlets to be seen and not overlooked. Email is the top way to communicate and grow your network. You do not want to leave anything up for debate, so use these three tips and make your emails more powerful.