Should your business leverage the power of podcasts? Many companies find themselves asking if investing in a podcast is an effective use of their time and resources. According to Backlinko there are 546 million worldwide podcast listeners. With over 6 million podcasts to listen to, there is an endless variety of topics and discussions happening. In the U.S. alone, about 47% of the population over the age of 12 listens to a podcast at least one time per month. Those numbers are certainly worth considering.
Here are four ways your company can incorporate podcasts into your overall strategy for 2025.
- Podcasts offer many marketing benefits. They offer the chance to engage with customers in a meaningful way. When you have people from your company sit down and talk about the details of the brand, it draws people in and establishes stronger relationships. People want to know the behind the scenes of a company as well as what knowledge the business can share.
If you are considering launching a podcast as a part of your marketing and publicity strategy there are a couple of key points to keep in mind. Podcasts are a slow build. It takes time to build a following in this space. Create a detailed content strategy before you begin and stick to it.
2. Podcasts are great to use when trying to improve internal communication within a company. It is a fun way for coworkers to connect and gives them a chance to share opinions and values. With large companies, this type of podcast offers employees a chance to learn more about each area and division of the company. By understanding the challenges each department faces, your employees will be better equipped to come alongside other teams and tackle problems effectively. This builds unity and creativity within the company as it empowers employees to learn from one another.
Businesses have also started implementing podcasts to serve as a tool for recapping events or sharing key takeaways from meetings. Employees are then able to have an outlet that allows them to go back and rewatch important messages.
3. Looking externally, businesses can use podcasts as a recruitment method. Talking about the work environment, employee experiences, and career advancement will draw people to a company. A business will then likely reach more potential candidates and be able to hire the best fit for the position.
4. Educating customers on a product or service is made easier when using podcasts. Pew Research Center says that 88% of U.S. listeners are learning when they tune in. This can reduce questions about a product or service as well as teach in a more engaging way. With this, we would encourage you to bring in experts from your industry as guests on your podcast. By becoming a hub for industry information, you will find both consumers and potential business partners coming to you to stay informed on the latest news relevant to your field.
Podcasts are taking over the way information is given out and received. They can be very beneficial to your brand when used effectively. How is your team utilizing podcasts within your organization? We’d love to hear from you in the comments below.
